Hafs Home is a contemporary home textile brand that aims to bring lightness, order, and aesthetic simplicity to living spaces.
Hafs Home is a contemporary home textile brand that aims to bring lightness, order, and aesthetic simplicity to living spaces.
With its carefully curated collections in the bedding and curtain categories, it offers timeless and functional solutions that can be easily adapted to various living spaces such as homes, hotels, and boats.
With its carefully curated collections in the bedding and curtain categories, it offers timeless and functional solutions that can be easily adapted to various living spaces such as homes, hotels, and boats.
Hafs Home is a home textile brand that redefines comfort and privacy.
It approaches two essential elements of interior spaces—such as bedding and curtains—not only functionally, but also with a sense of unity in terms of aesthetics, emotion, and material quality.
It appeals to a wide range of uses, from homes to hotels, and from boats to private living spaces. What was expected from us was to combine this timeless and versatile approach with a simple yet impactful identity.
Hafs Home is a home textile brand that redefines comfort and privacy.
It approaches two essential elements of interior spaces—such as bedding and curtains—not only functionally, but also with a sense of unity in terms of aesthetics, emotion, and material quality.
It appeals to a wide range of uses, from homes to hotels, and from boats to private living spaces. What was expected from us was to combine this timeless and versatile approach with a simple yet impactful identity.
The phonetic structure of the brand name evokes a sense of lightness and flow. We carried this feeling throughout the entire graphic system.
The logotype, created with modern, soft yet controlled typography, combines both readability and contemporary aesthetics.
Monochrome use and neutral tones support Hafs Home’s sense of naturalness and trust, while also reflecting the subtle impact of its bedding and curtain products in living spaces. The visual system was designed with an understated, orderly, and refined attitude—just like the impression the brand’s products leave in a space.
The phonetic structure of the brand name evokes a sense of lightness and flow. We carried this feeling throughout the entire graphic system.
The logotype, created with modern, soft yet controlled typography, combines both readability and contemporary aesthetics.
Monochrome use and neutral tones support Hafs Home’s sense of naturalness and trust, while also reflecting the subtle impact of its bedding and curtain products in living spaces. The visual system was designed with an understated, orderly, and refined attitude—just like the impression the brand’s products leave in a space.
In the design process, we approached the brand not merely through a logo, but as a sustainable system across all touchpoints.
From packaging to labels to digital interfaces, we established an application language that follows the same line in every detail. Simplicity shaped the aesthetic language on which this structure was built.
Every touchpoint was planned to express the brand’s values directly and clearly. The brand identity we developed for Hafs Home not only represented its bedding and curtain products but also became the carrier of a lifestyle aesthetic that can be integrated into various spaces. This structure, which resonates with the same simplicity and trust in different contexts—be it a home, hotel, or boat—provided a solid foundation for the brand’s long-term journey.
In the design process, we approached the brand not merely through a logo, but as a sustainable system across all touchpoints.
From packaging to labels to digital interfaces, we established an application language that follows the same line in every detail. Simplicity shaped the aesthetic language on which this structure was built.
Every touchpoint was planned to express the brand’s values directly and clearly. The brand identity we developed for Hafs Home not only represented its bedding and curtain products but also became the carrier of a lifestyle aesthetic that can be integrated into various spaces. This structure, which resonates with the same simplicity and trust in different contexts—be it a home, hotel, or boat—provided a solid foundation for the brand’s long-term journey.
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