ByX Design is a next-generation urban furniture brand that brings nature and the city together, combining energy efficiency with aesthetics.
ByX Design is a next-generation urban furniture brand that brings nature and the city together, combining energy efficiency with aesthetics.
Its solar-powered products aim to bring not only functionality to urban life, but also a sustainable way of living. As 11-13 Design Studio, we transformed ByX Design’s vision into a strong brand identity, a timeless design language, and product series in harmony with the city.
Its solar-powered products aim to bring not only functionality to urban life, but also a sustainable way of living. As 11-13 Design Studio, we transformed ByX Design’s vision into a strong brand identity, a timeless design language, and product series in harmony with the city.








ByX Design was born to provide sustainable and innovative solutions to the growing needs of modern urban life.
Aiming to create both functional and aesthetic value in urban spaces, the brand seeks to establish a new language of living in cities by bringing nature and technology together. ByX Design’s vision is built not only on transforming the physical structure of cities, but also on redefining the relationship urban dwellers have with their environment.



ByX Design was born to provide sustainable and innovative solutions to the growing needs of modern urban life.
Aiming to create both functional and aesthetic value in urban spaces, the brand seeks to establish a new language of living in cities by bringing nature and technology together. ByX Design’s vision is built not only on transforming the physical structure of cities, but also on redefining the relationship urban dwellers have with their environment.









ByX Design
As 11-13 Design Studio, we implemented a nature-friendly, human-centered, and technology-integrated approach at every step, from the brand’s identity to its product designs.
We centered our work around a design approach that adapts to the fast pace of city life while also listening to the flow of nature.
ByX Design
As 11-13 Design Studio, we implemented a nature-friendly, human-centered, and technology-integrated approach at every step, from the brand’s identity to its product designs.
We centered our work around a design approach that adapts to the fast pace of city life while also listening to the flow of nature.



At the Heart of Design: Sustainability, Aesthetics, and Technology
Tasarımın Kalbinde: Sürdürülebilirlik, Estetik ve Teknoloji
In the brand identity we created for ByX Design, we established a balance that draws simplicity from nature and dynamism from the city. In the logo design, we combined the organic structure of nature with technology through fluid forms and modern typography; in the color palette, we brought together tones that carry the energy of the city and the tranquility of nature.
Every detail was designed to reflect the brand’s character as both urban and environmentally conscious. In the product design process, not only an aesthetic approach but also a sense of functional and environmental responsibility was prioritized.
The solar-powered urban furniture offers solutions for many needs, from lighting to energy storage, while also creating an aesthetic unity in public spaces.
Our design language was inspired by nature: with fluid lines, ergonomic solutions, and scaling that harmonizes with the urban fabric, the products carried both functionality and a timeless aesthetic.
User experience was prioritized at every stage; the goal was to ensure ease of use in both individual and public applications.
At the Heart of Design: Sustainability, Aesthetics, and Technology
In the brand identity we created for ByX Design, we established a balance that draws simplicity from nature and dynamism from the city. In the logo design, we combined the organic structure of nature with technology through fluid forms and modern typography; in the color palette, we brought together tones that carry the energy of the city and the tranquility of nature.
Every detail was designed to reflect the brand’s character as both urban and environmentally conscious. In the product design process, not only an aesthetic approach but also a sense of functional and environmental responsibility was prioritized.
The solar-powered urban furniture offers solutions for many needs, from lighting to energy storage, while also creating an aesthetic unity in public spaces.
Our design language was inspired by nature: with fluid lines, ergonomic solutions, and scaling that harmonizes with the urban fabric, the products carried both functionality and a timeless aesthetic.
User experience was prioritized at every stage; the goal was to ensure ease of use in both individual and public applications.



The principle of sustainability was the foundation of the production process.
In the selection of materials, criteria such as recyclability, durability, and a low carbon footprint were taken into account.
At every step, from product design to production, the environmental impact was minimized, and the goal was for ByX Design to be a brand that contributes not only to today’s cities but also to the cities of the future.
The principle of sustainability was the foundation of the production process.
In the selection of materials, criteria such as recyclability, durability, and a low carbon footprint were taken into account.
At every step, from product design to production, the environmental impact was minimized, and the goal was for ByX Design to be a brand that contributes not only to today’s cities but also to the cities of the future.



A Brand Redefining Urban Living
Thanks to the brand identity and design approach developed by 11-13 Design Studio, ByX Design brings a new awareness and a fresh breath to urban life. Each design represents a balanced harmony of aesthetics and function, technology and nature, people and the environment.
The solutions offered by the brand not only meet today’s needs but also inspire the cities of the future.
The products and approach presented by ByX Design are shaping a new urban lifestyle: a smarter, greener, and more conscious city life.
And every touch becomes part of a quiet yet powerful transformation that strengthens the connection between people, the city, and nature.
A Brand Redefining Urban Living
Thanks to the brand identity and design approach developed by 11-13 Design Studio, ByX Design brings a new awareness and a fresh breath to urban life. Each design represents a balanced harmony of aesthetics and function, technology and nature, people and the environment.
The solutions offered by the brand not only meet today’s needs but also inspire the cities of the future.
The products and approach presented by ByX Design are shaping a new urban lifestyle: a smarter, greener, and more conscious city life.
And every touch becomes part of a quiet yet powerful transformation that strengthens the connection between people, the city, and nature.