Marka Kimliği Tasarımı

Branding Design

As 11-13 Design Studio, we do not see brand identity as limited to just a logo design. For us, brand identity is a multi-layered structure that represents the brand’s stance, values, vision, and the emotional connection it aims to establish with its target audience.

We start the process with strategic analysis, focusing on understanding the brand’s positioning, opportunities for differentiation within the industry, and the perception world of the target audience. Then, we create a holistic visual and verbal identity system that reflects the brand’s character and message.

This service encompasses a comprehensive structure that begins with naming processes, is embodied in logo design, and extends to color palettes, typography, iconography, visual guidance systems, and corporate materials. Our goal is to ensure that brands gain not only a strong aesthetic presence but also a strategically consistent and sustainable structure.

As 11-13 Design Studio, we do not see brand identity as limited to just a logo design. For us, brand identity is a multi-layered structure that represents the brand’s stance, values, vision, and the emotional connection it aims to establish with its target audience.

We start the process with strategic analysis, focusing on understanding the brand’s positioning, opportunities for differentiation within the industry, and the perception world of the target audience. Then, we create a holistic visual and verbal identity system that reflects the brand’s character and message.

This service encompasses a comprehensive structure that begins with naming processes, is embodied in logo design, and extends to color palettes, typography, iconography, visual guidance systems, and corporate materials. Our goal is to ensure that brands gain not only a strong aesthetic presence but also a strategically consistent and sustainable structure.

Scope of Services

Brand Strategy & Positioning:

We clarify how the brand should be perceived in the industry, define its differentiating aspects, and develop a positioning language.

Naming:

We provide creative and registrable name alternatives that reflect the brand promise and industry dynamics (upon request).

Logo Design:

We create original, memorable, and versatile logo systems that align with the essence of the brand and work across all platforms.

Color Palette & Typography Selection:

We build a visual language that strengthens the identity, aligns with the audience’s perception, and ensures high compatibility across digital and print media.

Corporate Identity Guidelines (Brandbook):

We provide a detailed guide that includes all visual usage rules (logo usage, spacing, color codes, incorrect applications, etc.).

Corporate Materials:

We design essential corporate elements such as business cards, letterheads, envelopes, and email signatures tailored to the brand.

Visual World & Application Scenarios:

We develop example scenarios on how the identity should be applied across different platforms such as websites, catalogs, and packaging.

Scope of Services

Brand Strategy & Positioning:

We clarify how the brand should be perceived in the industry, define its differentiating aspects, and develop a positioning language.

Naming:

We provide creative and registrable name alternatives that reflect the brand promise and industry dynamics (upon request).

Logo Design:

We create original, memorable, and versatile logo systems that align with the essence of the brand and work across all platforms.

Color Palette & Typography Selection:

We build a visual language that strengthens the identity, aligns with the audience’s perception, and ensures high compatibility across digital and print media.

Corporate Identity Guidelines (Brandbook):

We provide a detailed guide that includes all visual usage rules (logo usage, spacing, color codes, incorrect applications, etc.).

Corporate Materials:

We design essential corporate elements such as business cards, letterheads, envelopes, and email signatures tailored to the brand.

Visual World & Application Scenarios:

We develop example scenarios on how the identity should be applied across different platforms such as websites, catalogs, and packaging.